Google’s EU User Consent Policy emphasizes user control and complies with GDPR and ePrivacy regulations within the European Economic Area (EEA) and the UK. This article provides guidance on meeting Google’s consent requirements for cookies and personalized ads.
Google's EU Policy Overview
- Obtaining user consent: Explicit consent is required for cookies, local storage, and ad personalization.
- Disclosing third-party access: Websites must inform users about third parties, including Google, accessing their data.
- Transparency: Clear information must be provided about how personal data is processed.
Enabling the Google EU UCP Compliant Banner in Secure Privacy
- Save the changes to enable the compliant banner.
The selected domain will now display the Google EU UCP compliant banner.
Banner Requirements
- The banner must be fully configurable through a user-friendly interface.
- The CMP should provide a template that:Explains data collection for ad personalization and measurement.
- Links to https://business.safety.google/privacy/.
- Includes an affirmative consent option.
Consent mode signals must match the user's consent (e.g., denied or granted).
Enforcement Action
Websites not complying with Google's EU User Consent Policy may face restrictions on advertising features. To restore full functionality, implement a compliant consent notice and configure cookie behavior accordingly.
Need Further Assistance?
For help, contact Secure Privacy support at [email protected].
Urgent or Systemic Escalations Contact
For urgent Google Consent Mode escalations, contact: Andrew Sidorkin. We aim to respond within one business day.